Pelaco Sign

Coordinates: 37°49′09″S 144°59′44″E / 37.819300°S 144.995471°E / -37.819300; 144.995471
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Pelaco Building

The Pelaco Sign is a heritage-listed neon sign located in the inner Melbourne suburb of Richmond. It was erected in 1939 as an advertisement for local shirt manufacturer Pelaco.

Melbourne-based rockabilly group, The Pelaco Brothers (1974–75), were named after the sign.[1] The Pelaco sign is visible in many scenes of the 1986 film Dogs In Space. High on a building on Richmond Hill, it can be seen from many suburbs away especially when lit at night.

The building is located at 21-31 Goodwood Street, Richmond and now houses numerous businesses including radio stations Gold 104.3 and KIIS 101.1, Madman Entertainment and media production company Fremantle Media and Authentic Entertainment.

See also[edit]


  1. ^ Cunningham, Sophie (2012). Melbourne. Sydney, NSW: UNSW Press. p. 114. ISBN 978-1-742-24044-2. Retrieved 22 June 2013.

External links[edit]

37°49′09″S 144°59′44″E / 37.819300°S 144.995471°E / -37.819300; 144.995471