Melbourne-based rockabilly group, The Pelaco Brothers (1974–75), were named after the sign. The Pelaco sign is visible in many scenes of the 1986 film Dogs In Space. High on a building on Richmond Hill, it can be seen from many suburbs away especially when lit at night.
The building is located at 21-31 Goodwood Street, Richmond and now houses numerous businesses including radio stations Gold 104.3 and KIIS 101.1, Madman Entertainment and media production company Fremantle Media and Authentic Entertainment.
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